The 10 Commandments of Copywriting

Have you ever wondered what the hard-and-fast rules of copywriting are?

Wonder no more…

Introducing “The 10 Commandments of Copywriting,” which I have now scribbled on digital stone for the benefit of copywriters everywhere.

While I was inclined to mimic the language and style of the Bible, I realized by doing so I would be violating one of my own commandments.

Therefore, I have written these in simple language that is easy to understand.

Here they are…

Commandment #1: Write as if you are talking to a friend.

Commandment #2: Use simple words that are easily understood.

Commandment #3: Spend more time developing your headline and lead than anything else.

Commandment #4: Honor the fathers of direct response advertising.

Commandment #5: Do not write copy for bad products, bad offers, or bad clients.

Commandment #6: Do not write a word until you’ve thoroughly researched your market.

Commandment #7: Know who you’re writing to. Use an offer and approach that is appropriate to the audience.

Commandment #8: Do not bear false witness regarding the product or service you are selling.

Commandment #9: Remove any copy that does not further the sale.

Commandment #10: Be interesting. Never bore your prospect.

For more copywriting tips and lessons, go to:

Your Humble Servant,

-Ryan M. Healy

Ryan M. Healy

Ryan Healy is a financial copywriter and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like,, and