The Amazing Science of Will Power

According to an experiment published in the Journal of Personality and Social Psychology, just one act of self-control depletes your ability to have self-control in another unrelated area.

For example, when subjects were told not to eat chocolates sitting right in front of them, their persistence in puzzle-solving deteriorated. When they were told to suppress an emotional reaction to a movie, they had problems solving a solvable anagram [source 1, below].

This is the overwhelming reason why will power only works in the short-term. You only have the conscious resources to exhibit will power on one or two fronts at the same time.

This is also why it is so difficult to stay disciplined with eating right, exercising, goal-setting, and similar “uncomfortable” activities.

Any conscious self-regulatory strategy has unavoidable costs that deplete a person’s general resources for self-regulation [source 2, below].

Here’s good news…

While your conscious mind is only able to process approximately 50 bits of information a second, your unconscious mind processes approximately 11 million bits per second [source 3, below].

This means your unconscious mind processes information about 220 THOUSAND TIMES FASTER than your conscious mind.

Much of the time, your conscious mind is actually the bottleneck that stands between you and true change. This is because its main role is getting you through the day in the here and now AND setting long-term goals. (Researchers call this ”Executive Control.”)

So what’s the solution?

The trick is to have the triggers for your desired behaviors deeply embedded within…

Your unconscious mind.

For example, if your goal is weight control, you would naturally want your unconscious mind to automatically desire healthy green foods, water, smaller portions, exercise, etc… without having to think about it consciously.

If, on the other hand, your goal is to be more productive, you would want the habits of goal-setting, taking immediate action, and laser-like focus to be automatic.

If you have to consciously think about these actions all the time, you will exhaust your resources.

These are just two examples, but I think you get the picture.

This is one of the reasons why tools that help you develop unconscious (and positive) behavioral patterns…

Are so powerful.

The only method for making changes that bypass the conscious mind that is approved and validated by mainstream scientific organizations like the American Medical Association and the British Medical Association is hypnosis–and only when performed by a licensed health care provider (like a medical doctor or psychologist).

Get this… at the University of Iowa they are doing MRI studies where you actually see the brain following instructions under hypnosis.

People are actually shutting off the feelings of pain, and you can see the pain gateways in the brain being blocked…

All under hypnosis.

If you can control pain under hypnosis, you can certainly control the way you think about food, stress, and your personal productivity.

Hypnosis can stop stress-induced eating, pain, procrastination and more–but make sure you get the real thing.

Did you know that 99% of “Certified Clinical Hypnotherapists” do not even have a psychology degree or a license to practice mental health? Pretty scary.

More disturbing is that most hypnosis training requires only 150 hours to get a certificate.

To put this into perspective, most professional barbers have to take more than 1,000 hours of training. (150 hours is less than 4 full-time work weeks.)

You wouldn’t go to a mechanic with 150 hours of training, or even 500 hours of training… that would be crazy.

For hypnosis to work, you want the therapist to have an advanced degree in psychology (for a doctorate it is typically 4-7 years post undergraduate).

So, ultimately, you are looking at eight-thousand hours of training! Not to mention, at least one year of supervision afterward.

And that is before the hypnosis training!

Here’s the story.

A couple years ago, I was hired by a company whose whole philosophy is to bring you the real thing. They choose the best therapist for every issue for which they publish audio hypnosis programs. They more than meet the criteria above.

What’s more, they actually record their sessions so that people can listen to them at home. Many people find these to be very effective and affordable (including me).

I especially like and recommend their audio program that helps you to be consistently productive and master the art of…

Getting things done.

Anyway, I asked the publisher (The Hypnosis Network) if they would give my readers some type of discount on the programs and they came through.

So if you would like to accelerate your productivity without having to read another “how to” book, then I strongly recommend you get their program created by Dr. Neil Fiore:

==> (affiliate link)

-Ryan M. Healy

P.S. By the way, I wrote the sales letter that promotes this audio program. I wrote it two years ago… and it’s still being used today. I have personally listened to the entire Productivity Engineering audio program and believe it’s a worthwhile investment for anybody who wants to program their subconscious mind to be productive.

P.P.S. Sources cited in the this article:

Source 1: RE Baumeister, E Bratslavsky, M Muraven, and DM Tice. “Ego Depletion: Is the Active Self a Limited Resource?” Journal of Personality and Social Psychology, vol. 74, 1998.

Source 2: Moraven, M., Tice, D. M., & Baumeister, R. F. (1998). “Self-control as a limited resource: Regulatory depletion pattern.” Journal of Personality and Social Psychology, 74. 774-789.

Source 3: Zimmerman, M. (1989). “The nervous system in the context of information theory.” In R. F. Schmidt & G. Thews (eds.), Human Physiology, pp. 166-173. Berlin, Germany: Springer-Verlag.

Here is the link again:

==> (affiliate link)

Ryan M. Healy

Ryan Healy is a financial copywriter and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like,, and

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