The Bridge-Building Business

Every business owner is in the bridge-building business: one project (or sale) often leads to another.

Think of every client not in terms of what you make today, but rather what you might make in the future as a result of that client’s testimonial and referrals.

Clients are the bridge between your present and your future.

You want to be in the bridge-building business, not the bridge-burning business.

Every time you burn a bridge, you actually burn two of them. You first burn the bridge between you and your client. Then you burn the bridge your client might have built between you and a future client.

Which means anytime you burn a bridge you are literally burning the bridge to your future! Not a good plan.

In any project you take on, in every sale you make, always give your best effort, your best service — even when you don’t feel like it.

Build bridges; don’t burn them.

-Ryan M. Healy

Ryan M. Healy

Ryan Healy is a financial copywriter and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like,, and

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