Wisdom to Get You Through the Slow Times

If you’ve ever been in business, then you know that seasons affect your sales. Certain times of the year are busier; others are slower.

Tree nurseries do the bulk of their business in spring. Education companies do the bulk of their business in late summer. Toy companies do the bulk of their business during November and December.

The same business cycles affect freelancers, too. For example, in my own business, I’ve found that it gets slow between November 15th and December 15th. I’ve seen this pattern repeat nearly every year for 7 years.

But I’ve also noticed that I get really busy the last 10 days of December — right over Christmas and New Year’s. That’s because many businesses want to launch new promotions in January.

Whenever business is slower than I would prefer, I like to remind myself of a few passages King Solomon penned a few thousand years ago.

Proverbs 15:16-17

Better is a little with reverence of the Lord
Than great treasure and turmoil with it.
Better is a portion of vegetables where love is
Than a fattened ox with hatred.

Proverbs 16:8

Better is a little with righteousness
Than great income with injustice.

Proverbs 17:1

Better is a dry morsel and quietness with it
Than a house full of feasting with strife.

These, I think, are good reminders that there are many things more important than money. Things like love, peace, righteousness, and reverence for your Maker.

Of course, I realize you may not agree with me on all these points. If that’s the case, that’s okay.

Either way, I’ve been thinking about these passages lately and thought I’d share them with you.

-Ryan M. Healy

Ryan M. Healy

Ryan Healy is a financial copywriter and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like WordStream.com, SmallBizClub.com, and MarketingForSuccess.com.

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