Does the World Really Need Another Copywriting Book?
If you’ve been a student of copywriting for any length of time, chances are you’ve encountered most of the classic books on the subject…
- Scientific Advertising by Claude Hopkins
- The Robert Collier Letter Book by Robert Collier
- Tested Advertising Methods by John Caples
- The Ultimate Sales Letter by Dan Kennedy
- Breakthrough Advertising by Eugene Schwartz
With so many perennial favorites, does the world really need another copywriting book?
Having just reviewed Ray Edwards’ new book Writing Riches, I can confidently answer that question in the positive.
The biggest drawback to so many of the classics is that they were written during a time before the advent of the Internet.
As you know, the Internet has changed everything.
It hasn’t changed the principles of salesmanship, of course, but it has certainly changed the mechanisms, devices, and techniques we use to sell.
What I like about Writing Riches is that it breaks down the process of writing copy for the web into an easy-to-follow sequence of steps. And each chapter is like a succinct “mini-course.”
Inside, you’ll find “mini-courses” on writing sales letters, headline writing, bullet writing, email marketing, writing PPC ads, and even writing copy for product launches.
The best part: Writing Riches is only $14. And if you visit the link below, you’ll find out how you can get a $197 gift from Ray as a thank-you for purchasing the book.
-Ryan M. Healy
P.S. Although I did get a review copy of the book back in November, I don’t get anything for making this recommendation. If you are a copywriter… or if you simply want to make more money from your copy… then Writing Riches will be worth far more than the $14 you’ll invest in it.